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Field notes from the trades.

Short, opinionated reads on lead capture, speed-to-lead, reviews, and the AI front office. Written by operators, not interns.

Illustration: What missed calls cost a roofing business

Featured · Lead capture

What missed calls cost a roofing business

Use your own call log, close rate, and job values to estimate the opportunity behind missed calls—and choose a better response workflow.

Hunter Neeley · April 8, 2026 · 4 min read

More reading

Recent posts.

Illustration: Speed-to-lead for contractors: build a useful first response

Speed-to-lead for contractors: build a useful first response

Create a practical response process for contractor inquiries, with clear intake questions, handoff rules, and measurement beyond an automatic reply.

Hunter Neeley · March 21, 2026 · 4 min

Illustration: Automated review requests after contractor jobs

Automated review requests after contractor jobs

Make a courteous review request part of the completed-job workflow, with clear timing, customer permissions, and a simple way to follow up.

Hunter Neeley · February 27, 2026 · 4 min

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