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Blog
Field notes from the trades.
Short, opinionated reads on lead capture, speed-to-lead, reviews, and the AI front office. Written by operators, not interns.
More reading
Recent posts.
Sales operations
The 60-second rule: how speed-to-lead doubles booked estimates
There is one number that predicts whether a lead becomes a job better than price, brand, or reviews — and almost nobody in the trades is hitting it.
Hunter N. · March 21, 2026 · 5 min
Reputation
Stop chasing reviews — automate the ask after every job
Reviews are the cheapest, highest-converting marketing asset in home services. Most contractors get one for every twelve they could have had.
Hunter N. · February 27, 2026 · 4 min
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