The Challenge
Northline Roofing's average lead response time was 47 minutes — and over 2 hours after business hours. In roofing, where storm damage leads are extremely time-sensitive, slow response meant thousands in lost revenue. Their single office manager couldn't keep up during busy season.
Our Approach
We deployed the full AI Agent Trifecta: missed-call text-back, web chat assistant, and automated SMS/email follow-up. The AI receptionist handled after-hours calls, and automated sequences ensured every lead received multiple follow-up touches until they booked or opted out.
Results
Response time: 47 min → under 2 min
Automated responses engaged leads within seconds of first contact.
3x more after-hours bookings
Leads that came in after 5 PM were no longer lost to competitors.
Office manager freed up 12 hrs/week
Automated follow-up eliminated manual lead chasing.
31% increase in estimate volume
Faster response and consistent follow-up converted more inquiries to estimates.
"Before Dream Surge, after-hours leads just sat there until morning. Now they get handled instantly and we wake up to booked estimates."
Jake R., Operations Manager, Northline Roofing