Summit Turf closed its slowest winter ever — with its best-ever Q1.

The problem

Summit Turf was missing 30-40% of inbound calls while crews were on job sites. By the time they returned calls, homeowners had already contacted competitors. Their website forms collected incomplete information, forcing the office to chase leads for basic details before scheduling estimates.

"We stopped losing leads to missed calls. The text-back alone paid for itself in the first month."

Marcus T., Owner, Summit Turf Co.

What we installed

We rebuilt their website with conversion-focused forms that capture service area, project scope, and timeline upfront. Missed Call Text Back was activated so every unanswered call got an instant, personalized text reply. Automated follow-up sequences kept leads warm until an estimate was scheduled.

What changed

• 22% more estimates booked — More leads converted to scheduled estimates within the first 60 days.
• < 10 second response time — Every missed call received an automatic text-back within seconds.
• 35% fewer dead leads — Better forms meant fewer leads with missing info that couldn't be followed up.
• 18 new reviews in 60 days — Automated review requests after completed jobs boosted their Google rating.